Twitter Scavenger Hunt

The best way to learn about Twitter is to use it. For the remainder of class today, you’re heading out into the world in teams of two (at least one of you needs a phone with Twitter – I prefer the TweetDeck application for mobile use, but you may use whatever works) to find 10 things. Please use the #umassjournalism hashtag.

DEADLINE: Tonight, 9 p.m.

  1. School spirit. Photo (use your IPhones for photos — if/when you shoot video, please shoot horizontally) and quote from someone (not you or your partner) revealing school spirit (what exactly that means is up to you.)
  2. Eating up. Photo and quote of/from somebody (not you or your partner) at your favorite eating spot on campus.
  3. Professor on the street. Photo and quote from a professor on campus. Ask them what they think the role social media plays in social change. Be sure you include the professor’s title and department.
  4. Student on the street. Photo and quote/or short video from a student. Ask them where they get their news and if they use social media to keep up on the news. Be sure you include their year in school and major.
  5. Academic excellence. Photo and quote that reveals (you are going to have to be creative) how UMass contributes to cutting edge research and/or learning.
  6. Scenic spot. Photo of your favorite scenic spot on campus.
  7. Little-known fact. Photo and quote/or a Vine of something you think many people might not know about UMass, even some of those of us that go to school here.
  8. Fanatic fans. Photo/quote/or a Vine from somebody asking for their thoughts on the Super Bowl.
  9. Personal favorites. Photo of you and a photo of your partner in your favorite spot on campus.
  10. Extracurricular extravaganza. Photo and quote that exemplifies some of the huge variety of clubs, organizations, etc. available to students at our university.


  • Think like a reporter. Have an eagle eye for the interesting, the important, the relevant, the unique, and the immediate. Double check your facts. Go Slow.
  • Think like a public relations professional. Show other people what’s cool about UMass.
  • Think like a storyteller. You may only have 140 characters in each Tweet, but you can say a lot in a few words or using an image.
  • You may use more than one Tweet for each of the items. Don’t overdo it, though. Less is more.
  • You will want to offer an introductory Tweet or two explaining what you are doing and introducing your partner. You may use either of your accounts or both. Doesn’t matter as we are using the hashtag to organize the Tweets.

This is going to seem a little strange to some of you, but the goal is to reveal to you the journalistic applications of Twitter. You need to be an observer, a reporter, and you can’t be afraid to accost people on the street for their opinions. You’ll provide perspective and voice, and you’ll tell a larger audience something about your subject (UMass, in this case) – make sure you’re thinking of them!


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